Artist Statement

VisionMaker is the role adopted by Maco Rodriguez as a graphic designer.

My ongoing objective:

Delivering an award-winning image that truly delivers the message.

My philosophies:

Research and gut is what I need to know powerfully connect to the image targeted audiences.

Although a borrowed philosophy, I am a true believer of "form follows function."

Design smart by making the aesthetic aspect of the image secondary to its message.

My mantra:

Communicating powerfully, and obsessing over the details, are the path to outstanding images.

PROFILE:

Proven at managing complex projects on a timely basis. Expertise includes Mac and PC operating environments.
Direct hands-on and detailed knowledge of Adobe InDesign, Adobe Photoshop, and Adobe Illustrator. Skillful in printing processes, color separations, managing font issues, and DPI/resolution. Additional skill set includes QuarkXPress, Adobe Acrobat, HTML, CSS, Dreamweaver, and all Microsoft products. Known for delivering results, building strong client and employee relationships as well as high performance leadership teams. Bilingual and bicultural.

JOB EXPERIENCE

Beyond Total Branding (Advertising agency lead by award-winning players - Fort Lauderdale, Florida) January 2007 - present
Senior Graphic Designer:
* Designed over120 images for printed collateral,as well as email and internet ads.
* Produced layout for 3 magazines. Additionally I designed, re-designed and collected ads for 24 page, every other month publication.
* Created logo proposals for new 3 new brands.

Musefest Inc. (Third largest local music festival - Ithaca,NewYork) August 2000 - 2006
Senior Graphic Designer:
* Developed artdirection for yearly music festival and designed different media consistent with yearly theme.
* Managed teams of volunteer designers who created ads for the festival’s yearly magazine
Designed and produced the layout for aforementioned magazine
Organized and managed large number of photos,ads,and text files previous to layout of magazine
Gorges Web Sites (Fast growing web programming firm - Ithaca,New York) January 2005 - December 2006
Graphic Designer:
*Created over 15 templates for web engineers to implement as websites.

The Ithaca Journal (Largest newspaper - Ithaca,New York) May 2004 - May 2005
Ad Designer:
*Produced over 3000 ads for different publications.
* Created spec ads for Ad Sales Representatives which were used to close sales with their clients.

Eagle Envelope (Offset printer - Trumansburg,New York) February 2003 - May 2004
Typesetter:
*In charge of outputting plates for offset printer of envelopes, letterheads, business cards, and other projects, using PMS and CMYK color separations.
* Communicated with clients when necessary to insure excellent output of files.
* Responsible for proofing mechanicals beforecreating printing plates.
* Worked with press operators to resolve any font, color and other plate issues.

EDUCATION

Ithaca College, Ithaca, New York :: Cum Laude Bachelors Degree in Fine Arts December 2002 ::Dean’s List Fall and Spring 2000-2001
Tompkins Cortland Community College,Dryden,New York ::A.A.S.Graphic Design/Computer Graphics ::Dean’s List 1998-2000
Universidad Metropolitana,Caracas,Venezuela ::Administrative Sciences/Management Option ::Completed 92 credits

Expertise

Direct Mail, Layout & Desktop Publishing, Logos, Business Cards & Letterheads, Photography, and more.