Artist Statement

Underdog Concepts was created as a figure-head to showcase my creativity and ideas. These creative juices are put to work in society through freelance employment in all types of industry.

Since Underdog Concepts was established in April of 2005, I have been in full throttle in creating a strong position in the marketplace for myself and my ideas. To view my full qualifications, Click here!

My main are of focus is creative design and concept design. This involves creating a concept or idea to promote a product or company, and then creating the material to implement this idea or concept. My main focus is on corporate identity and brand imaging.

The types of material I have developed include

Website Design
Annual Reports
Corporate Identity Packages
Print Media
CD/DVD Layout
Logos
Business Cards

"Think outside the box / color inside the lines". To me, this means thinking and creating unconventional solutions to the client's problems and needs, while still following traditional business guidelines. This is the idea I strive for in all my creations. Along with trying to be unconventional, I try to make all material a form of Art

In society, art is placed in homes, offices, and galleries for others to view, and portrays a message and image. If the material I create for my clients can be considered and treated as art, then it will be that more successful in portraying the message and imagery the client is trying to send out as well as last longer in societies view by being kept as a art piece.

Expertise

General Graphic Design, and more.